Marketing Your Audiobook
So you've taken the plunge into audiobooks! Whether it's your first or 10th audiobook, you may be wondering how best to market audio and find listeners.
First and foremost, remember that any marketing you do for your ebook will likely give a boost to your audio sales as well. But for audio specific marketing, here are some ideas to boost exposure and sales of your new audiobook!
--If you published via ACX, about a week after your audiobook is released for sale on Audible, ACX should send you 25 free download codes to distribute to reviewers, use for contests/giveaways, basically whatever you want to do with them. If you haven't received them after a week, you can email email@example.com and request them. (You can also request more after you use up your initial 25.)
There are a couple of great places to find audiobook-philes looking for new books to listen to:
www.audiobookboom.com - a service that connects interested listeners with authors looking for reviewers
Aural Fixation - a FB group of dedicated romance audiobook listeners, they do giveaways and share recommendations
Audio Loves - another audio listeners group with a focus on romance, they welcome giveaways from authors and narrators
Audiobook Addicts - general audiobook listeners group, they have a weekly page for promos from authors/narrators/etc
Audiobook Giveaways - a group where you can gift out review copies of your audiobook
You can submit your book for review by Audiofile Magazine, a publication dedicated to audiobooks:
Audiobooks for review group
OTHER MARKETING IDEAS
--Create a SoundCloud link using a sample of the audiobook to use on your website, social media, etc. If you're not sure how to do this, your narrator may be able to help you! :)
--If you have a website, add a section for audio, with links to your Audible page.
--Running a Bookbub ad often results in a big bump in audio sales, especially if the book is Whispersynced.
--You can submit your audiobook for an Audie award (the Oscars of audiobooks). Entries for 2017 are closed, but they'll begin taking submissions for 2018 in July. Find out more about the submission process here: https://www.audiopub.org/members/audies
--And finally, if you published via ACX, there's a way to make a custom link to a free Audible trial offer, with your book as the first free download. (They can cancel anytime and still get to keep their one free book, but for anybody who signs up this way and keeps their Audible membership, you get a $50 "bounty" payment from Audible.) It's a great thing to share with fans who love your ebooks/print books, but may not have discovered audiobooks yet!
Here are instructions for how to make the custom free trial link for a book:
Good luck! :)
ABOUT THE BLOGGER:
Laurel Schroeder received her MFA in Acting from the University of Houston, and now calls Chicago home. She has narrated over 100 audiobooks, including titles for Audible, Harper Audio, and Blackstone. When not in the booth narrating her latest project, she can be seen in film and onstage, most recently in the world premiere of Good for Otto, by Tony Award winning playwright David Rabe. You can also see her in the award winning film, The Wise Kids. She loves dogs, coffee (although strangely, she drinks decaf), and getting to tell stories for a living.